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Guest Blogging is effective and you know it!
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You want to get more guest posts published every month but the issue is that it is hard work – it is difficult to pitch, get the post approved – and finally getting it published.
The common answer here is that the results usually outweigh the efforts and make everything worth it.
To make guest blogging work for you – here are some tips that will make the process simpler and smoother. Yes, it still will be hard work and your content has to be really spot-on, but the process will be easier and you will get more acceptance and less rejections.
- Make yourself Known to other Bloggers:
This is the obvious bit – you have to start with blog commenting. For best guest blogging starts, keep aside almost 2 to 3 hours a day for blog commenting and keep this routine going for months on blogs that you are thinking to target in the future for guest blogging.
Comments should always be high quality and almost 4 to 5 paragraphs long so that your comment gets you noticed. Do note that your comments will open up networking doors, it isn’t just about getting your comments approved. Spend enough time to craft useful and relevant comments that add value – that way you will make a positive impression on the bloggers mind.
If you are already in the financial space, this is something top finance blogs are looking for all the time. For example, check out this article on different ways to make money online. It’s a topic that has been covered time and time again, but if you were to put a different spin on it, or make lists that are focused on a specific target audience, it would be much more likely to be accepted by a top finance blog — while also giving you the opportunity to get exposure on their site.
- Build up a Social Following:
Your social media following tells a lot about how established you are on the blogosphere.
If you have a large following on key social sites like Twitter, Facebook, Linkedin – then your pitch will get more weight. Most bloggers will treat you like an established blogger and would be happy to hear your thoughts.
With guest blogging, it is commonly understood that once the post is live – you will share the post on your social profiles. So, if you have an established profile on multiple social sites – it will bring more value to the blog where your guest post will be published.
- Make sure to Sign up to Popular Blogging Sites:
Sharing content shouldn’t be limited to the top-tier social sites. There are so many blogging sites where you can share your guest post, for example: BizSugar, GuestCrew, DoSplash, BlogEngage etc.
There are tons of these sites and will be soon back with another post where I will cover all of these sites in detail. If you know of any such site and want it mentioned in an upcoming post, please do let us know in the comments section.
- Make sure to Link your Posts from other Guest Posts that you Post Elsewhere:
Since you do regular guest blogging so this step should be fairly easy for you. Just link to a few guest posts that you have done in the past from every new guest post that you do in the future.
Linking is still a valuable ranking signal and all blog owners who allows guest blogging knows this fact. If you are someone who promises to link the guest post from new posts then your pitch will stand a greater chance of getting accepted.
- Make the Pitch Catchy:
Before making your pitch, you have to work your way through. This includes the previous steps like linking to guest posts, having strong profiles on top tier social sites and having accounts on places where you can share your guest posts etc. But the main point here is to make sure that you mention all that in your pitch.
It is always about – “What is in it for me?” and your target guest blogging site’s owner must understand what you can do for his blog. For example, share the content of your target blog first, link to their other posts etc. and once you have done all that – mention it in your pitch.
- Deliver on Time:
Guest posts usually take a few days to complete but sometimes due to several reasons it can get delayed. Say you got some urgent work, off line life’s pressure or simply there are some stuff that needs to be done at a deadline … the point is that there are things beyond our control!
Blog owners get a lot of pitches and if you take too long to write and complete the article, they will forget about you. It is best that you start writing the post as soon as your pitch and the title is approved.
Another thing about delivering on time is that, sometimes the posts are targeted for a specific event. For example, a festival, a shopping discount day like black Friday, so simply the new year time which attracts weight loss resolutions etc. If you are late on a time sensitive article then all your hard work is likely to fail.
- Always Check Content Quality and try to Over Deliver
Now, it’s finally time to send your content over. Hopefully you have done justice to the article with the best of your ability. It is always best to proof read the article before sending, in case there are any mistakes – it will all get fixed.
If you have hinted that the article will be, say 1200+ words in length, try to make it over 1500+. Do remember that getting a guest post published is a big achievement and for that – a few hundred extra word is all right. Delivering more will increase your reputation and the next time you are back with another article – you will get even more attention.
- Keep the Promise and start Sharing your Guest Post:
No point making hollow promises – and even if you haven’t, one should always share their posts on the social media – as much as possible.
Set some buffer shares, push the content on popular sites like ViralContentBuzz, GuestCrew etc.
A guest post is nothing if it isn’t shared well on the social media.
- Start Linking your Guest Post from other Posts:
If you are a regular guest blogger then chances are that while you have got a post published – you might have already started working on the next post by now.
This is your strength as you do frequent guest posts – so you can easily link your guest posts and make them even more stronger.
- Keep the channel open – Come back with another Post soon:
Guest blogging isn’t a onetime thing – it is a process. Always ask the blog owner for a contributor or author account – that way you can keep your posts coming.
Most blog owners like to have guest bloggers who contribute regularly. New guest bloggers are always more work, as their posts have to be heavily moderated – but since you are already tried and tested – the blog owners can give you a free hand and let you publish content that you deem fit. This is one of those major reason why people always look for regular contributor.
Guest Blogging is very similar to blogging on your own blog – after all, it is the audience that will appreciate your content and will be waiting for your next blog post. Keep the posts coming and make sure to share it as much as possible.