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Have you ever wanted to start an online business of your own, but didn’t know where to start? If so, you aren’t alone.
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With so many websites, influencers and brands on the internet today, how are you supposed to come up with something new, and a business plan that will actually work?
The truth is, you don’t need to!
Starting a website or blog on the internet is easy. The same is true of starting an online business. Gone are the days of needing to hire a programmer or designer, and learning how to code.
Now it’s all about providing a service or need, and knowing how to market it. And one of the best ways to approach this business model, is by creating and selling online courses or membership sites. Once you have something in value of place, all you need to do is focus on the marketing, and keep getting better at it over time.
Today, there are better ways to make sure that your online courses are being seen by the right audiences, and that you receive the maximum amount of people signing up and taking advantage of the course. The good news is, you won’t need to hire a professional programmer or design team to have it accomplished – nor will you need to become a programmer or designer yourself.
Through the use of a simple self-service, all-in-one platform like Kajabi, now anyone can get started with their own online business or lead generation funnels to grow what they already have in place.
We’ll walk you through the top five reasons why Kajabi is the best resource for creating and marketing your online courses.
#1 – Kajabi is Super Easy to Use
In your current platform, you might find that you have to utilize several different products to produce a site that has all the features you want – video hosting, discussion boards, a simple content management system, flexible design, webinars, landing pages, blog posts, segmented email marketing sequences, subscription and one-off payments.
Kajabi, on the other hand, has all these features available to users, all in one platform. No need to seek out a different tool to get your email marketing or video hosting where it needs to be – Kajabi has everything you need, and it all works seamlessly together. No need for trial-and-error integration tinkering.
The video hosting is one of the best features for those creating and uploading online courses. Fast, speedy play times and easy encoding and delivery of your videos makes an easy user experience – for both you, and your customers.
And, it doesn’t matter how your videos are uploaded, because you have several different options to choose from. You can drag and drop the files from your computer onto the site, provide a URL to wherever your content is hosted, or simply select your videos from where they’re hosted online, like Google Drive or Dropbox. That makes it easy for you to upload and publish your online courses once they’re available, however you need to.
#2 – Improve Engagement with Discussion Boards and Comments
If you have online courses, you definitely want to be sure that your participants have a way to comment and ask questions throughout the course. Kajabi offers discussion board capability for your users to actively engage in your content while they’re participating in a course. While they’re in the system taking the course, they can chat with other participants and the moderators about the course, or pose any questions they have about the content.
If they receive a reply to one of their comments in the discussion, they’ll receive an email notification so they can continue to stay up to date on what’s going on in the discussion board.
This is also a great way to make sure your customers stay engaged and don’t forget about your site and the course after it’s over. Email triggers are a great way to make sure your consumers keep you at the top of mind when they’re considering their next move for online courses.
#3 – Drip Content to Members Over Time
One of the most effective ways to get and keep customers coming back to your online courses and taking more is by making sure that they have access to the latest content you’re producing. And, even more importantly – that they get notified once the content is available.
You can send out notifications to your most relevant contacts so that they know when there’s something new for them to check out on your site. This helps with retaining old customers, as they’ll always know when to come back to the site to view and engage in the fresh content you’ve served up for them.
Take a look at the screenshot below to see how easy this is to set up and manage within the Kajabi members area.
Plus, you can send out these notifications on a schedule based on when they bought a product from you, which helps with preventing overwhelming amounts of email marketing campaigns they receive, and cuts down on the unnecessary notifications you might otherwise be sending them. This way, they receive a personal experience that’s tailored to them.
#4 – Gain Access to Secure Consumer Information and Reports
With other platforms, it can be difficult and messy to manage your consumer lists and the data you’ve gathered from each of them. With Kajabi, you can easily upload new consumer data (and we’re talking as easy as copy and paste), and manage welcome emails for each of your new customers.
Through their comprehensive systems, you can segment your users based on behaviors, view information on how they’re interacting with your products, and tag your users for marketing campaigns targeted to their specific behaviors.
One of the most valuable parts of the Kajabi system is the way that you can track user behavior and view trends to see what’s working on your site and what’s not, based on user engagement. The data you collect can be extremely valuable to your business, and it’s one of the most priceless parts of joining Kajabi.
#5 – Improve Your Marketing with Assessments and Webinars
If your online courses require users to take assessments or upload homework at the completion of the course, Kajabi offers the capability to host those quizzes and the ability to upload documents into your management system.
This can prove invaluable as you build up your online courses and attract more customers, and find yourself needing an easy way to not only collect assessments and documents, but also tag your users based on their responses to individual questions on the assessments.
You can also use the Kajabi system to run live or pre-recorded webinars within the platform itself. You don’t even have to do the hard work – you can simply schedule a webinar to run every day, every hour or at any interval you want, and the webinar will play on a rolling schedule that you choose.
This automation feature makes it easy to focus on other things while you’re garnering views and customers.
The Best Time to Grow Your Business is Now
All too often, we will read articles or even see stories in the news about multi-million-dollar business ideas. Most of these stories are just dumb luck, or focusing on one success story standing out from many failures.
The great thing about starting a lead generation or sales-based business on the internet, is that it’s a proven formula and one that’s easier that find success with than you might think.
Kajabi is a platform that makes the process of going live with an online business, a sales funnel, and using webinars easy. Focus on the core of your business, and discover how to use their solution to grow your brand to that next level.